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Nov 28, 2010

Business Term of the Day: cannibalism

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In marketing, situation where the sales of a new (introduced as an extension of an established brand) or differently branded product eat into the sales of other products within the same line. If the total sales revenue of that product line increases, then the line extension is justifiable. However the danger of weakening the main brand remains.

Cannibalism is in the Advertising, Marketing, & Sales and Decision Making, Problem Solving, & Strategy subjects.

Cannibalism appears in the definitions of the following terms: parasitic advertising and multi-brand strategy.