In marketing, situation where the sales of a new (introduced as an extension of an established brand) or differently branded product eat into the sales of other products within the same line. If the total sales revenue of that product line increases, then the line extension is justifiable. However the danger of weakening the main brand remains.
Cannibalism is in the Advertising, Marketing, & Sales and Decision Making, Problem Solving, & Strategy subjects.
Cannibalism appears in the definitions of the following terms: parasitic advertising and multi-brand strategy.
Nov 28, 2010
Business Term of the Day: cannibalism
Nov 26, 2010
Business Term of the Day: decision analysis
Management technique in which statistical tools such as decision tree analysis, multivariate analysis, and probabilistic forecasting are applied to the mathematical models of real-world problems. The objective of a decision analysis is to discover the most advantageous alternative under the circumstances.
Decision analysis is in the Decision Making, Problem Solving, & Strategy and Statistics, Mathematics, & Analysis subjects.
Nov 23, 2010
Business Term of the Day: internet commerce
Broad term covering all commercial activity on the internet, including auctioning, placing orders, making payments, transferring funds, and collaborating with trading partners. Internet commerce is not a synonym for electronic commerce (e-commerce) but one of its subsets.
Internet commerce is in the Banking, Commerce, Credit, & Finance, E-Commerce and Internet & World Wide Web subjects.
Internet commerce appears in the definitions of the following terms: credit card , consumer to business (C2B), consumer to consumer (C2C), co-branding, and countertrade.
May 18, 2010
SHIPPING: The New Argonauts - Time Magazine (Monday, Aug. 06, 1956) a small text of the article
When the world's most prized collection of antique French silver went on sale.
Niarchos put up $250,000 to keep it intact for the Louvre. On his visits to Greece, Niarchos hands out gold sovereigns on the streets of Athens like a rich man's John D. Rockefeller. Some of his more offhand gestures have included chartering a steamship for a royalty-only romp in 1954 chaperoned by Greece's Queen Frederika. Niarchos obligingly provided another steamer last summer so that Elsa Maxwell could take an all-star supporting cast (Olivia de Havilland, Aly Khan, the Duke and Duchess of Argyll) on a Mediterranean junket while Niarchos cruised the other end of the sea aboard the Creole; he was "too busy" to go along.
May 14, 2010
Sir Richard Branson

Charismatic entrepreneur Richard Branson (born 1950) became well known when his daredevil business tactics were upstaged by his death defying antics as a sportsman.
Founder and mastermind of the Virgin business enterprise, Richard Branson hewed a reputation as one of the most popular personalities in all of England. The charismatic Branson attracted crowds and media attention everywhere, not only in the course of his business exploits but also for his adventurous lifestyle. At the height of his popularity, Branson's name was touted for prime minister, and even monarch, of his native Britain. Tongue-and-cheek aside, Branson's financial escapades were serious business, and his adventurous personal nature projected an aura that seemed larger than life.
Richard Branson was born on July 18, 1950 into a middle class family in the English county of Surrey. Branson was the oldest of three siblings. His father, Edward (Ted) Branson was an attorney, in the tradition of the Branson family ancestry
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